The Analytics tab gives a deep understanding of who your customers are and how they move.
It is divided into Customer Profile and Biomechanics Insights.
a. Customer Profile Section
Breaks down customer demographics and running habits collected via the questionnaire.
Includes:
Running Type: Racing, Tempo Training, Jogging, Interval Training
Experience: Less than 6 months to more than 3 years
Runs per Week and Km per Week
Practical Use:
Identify which types of runners frequent your store most.
Tailor product displays (e.g., racing shoes if 30%+ of customers race).
Guide marketing activations and product launches.
b. Biomechanics Section
Provides insight into customers’ movement patterns and common discomforts detected from gait analyses and the shoe recommendation questionnaire.
Metrics include:
Pronation Statistics: Neutral, Supination, Pronation, Overpronation, Oversupination.
Discomfort Points: Knee, Hip, Foot, Achilles Tendon, Calf, Ankle, Shin Splints, Back.
Staff Tip:
Use this data to educate teams and align stock — e.g., if 20% of your customers show overpronation, ensure adequate stock of shoes.
Upsell Opportunities Based on Ochy Analytics Data
Your analytics dashboard reveals four powerful categories of insights:
Running Type
Experience Level
Weekly Frequency & Distance
Biomechanics & Discomfort
Below are specific products to potentially upsell for each type of runner, using the patterns detected from the data analytics dashboard.
RUNNING TYPE
A. Racing
Upsell opportunities:
Carbon-plated performance shoes
Lightweight race-day flats
Technical socks (thin, moisture-wicking)
Race belts & hydration vests
Energy gels or nutrition packs
Anti-chafe products
Sales angle:
“These help optimize speed and efficiency—perfect for race preparation.”
B. Tempo Training
Upsell opportunities:
Lightweight trainers
Cushioned daily trainers for alternating sessions
GPS watches
Running sunglasses
Mid-cushion socks
Sales angle:
“Training variety reduces injury risk — alternating shoes improves performance.”
C. Jogging
Upsell opportunities:
Cushioned stability or neutral shoes
Insoles for comfort
Entry-level GPS watches
Recovery slides
High-comfort socks
Sales angle:
“Comfort and consistency are key — these help you enjoy your weekly runs.”
D. Interval Training
Upsell opportunities:
Lightweight speed trainers
Compression sleeves
Breathable apparel
Energy chews
Sales angle:
“Speedwork demands supportive, responsive gear.”
EXPERIENCE LEVEL
A. Less than 6 months
Upsell:
Entry-level neutral or stability shoes
Shock-absorbing insoles
Beginner-friendly training plans
Safety accessories (lights, reflective gear)
B. 1–3 years
Upsell:
Rotational shoe pair (daily trainer + fast day shoe)
Foam rollers, massage guns
Running vests
C. More than 3 years
Upsell:
Premium shoes (carbon, high-stack elite cushioning)
Performance apparel
Coaching services
Custom insoles
WEEKLY FREQUENCY & DISTANCE
A. 2–3 runs/week
Upsell:
Durable daily trainers
Recovery slides
Electrolyte tablets
Sports bras (for women) or running belts
B. 3–5 runs/week
Upsell:
Shoe rotation (soft cushion + speed shoe)
Injury prevention tools (bands, rollers)
Moisture-wicking socks (3-pack upsells dominate)
C. 50+ km/week
Upsell:
Max cushion long-distance shoes
Anti-blister socks
Premium hydration vest
Fueling bundles
BIOMECHANICS & DISCOMFORT
A. Neutral Runners
Upsell:
Neutral trainers across brands
Customizable insoles
Multi-surface shoes
B. Pronation / Overpronation
Upsell:
Stability shoes
Medial support insoles
Guided strength products (glute bands, stability kits)
Sales angle:
“These help maintain alignment and reduce stress on knees and ankles.”
Upsell per pain category:
Knee Pain (most common)
Knee sleeves
Quads/glute strengthening bands
Hip Pain
Strengthening tools (resistance bands)
Pelvic stability guides
Achilles Pain
Heel drop–friendly models
Calf sleeves
Massage gun attachments
Foot Pain
Cushioned insoles
Anti-blister socks
Shin Splints
Compression sleeves
Recovery sandals
How Stores Can Use This for Revenue
Create analytics-driven product walls (“Top shoes for pronation runners” etc.).
Host events for specific segments (“Tempo Training Night”).
Use biomechanics insights to negotiate with brands for targeted stock.
Personalize upsells during checkout based on customer profile.